eCourse Video and Audio

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ecourse video and audio

Don’t Ignore eCourse Video and Audio in Your eCourse

by Charles L Harmon

Now that you understand how to create a text based eCourse, did you know that you can make your courses even more sticky and exciting by adding video to the mix? Well, you can by adding eCourse video and audio and it’s not nearly as hard as you think and really isn’t any harder than adding text.

Just think about it. If you run across something interesting on the internet it is often video or has video or images in it. Both these media can spice up plain text content. Also note that adding video and audio has a number of benefits.

  • It satisfies different kinds of learners. Some people prefer to read, while others learn better by watching or listening. By including all elements it will help people absorb your information better.

  • Additionally, video and audio increases the perceived value of your eCourse, meaning you can charge more for it! This can be a big plus that translates to more money in your pocket.

  • If other similar eCourses do not have video or audio and yours does, you may have a leg up on your competitors. Video and audio, in addition to having more perceived value, are usually more interesting and can grab someone’s attention better than text alone.


Adding eCourse Video and Audio

ecourse audio

If you’re using Aweber, it offers an easy way to send video messages via email. Even if you’re using a different email service that doesn’t let you embed video, you can simply link to a page on your website containing the video. Simply describe the video to your student, then send them to a page to view the video.

You can also house videos in a number of other places too including YouTube via unlisted videos. You can also store your videos on Amazon S3 Cloud Storage. It’s simple to use and the cost is minimal. It’s a great way to add additional interest to your eCourse.


What Should You Record?

Videos are a really great way to get technical “how to” information to your students. You don’t need to have every lesson as a video, but including a couple in your over all course is a great idea.

You can use screen capture software like Camtasia to create awesome video training. Making demonstration videos is a great way to impart tricky or confusing step-by-step instructions to your students. Plus, they’ll enjoy hearing your voice explain how to do things to them. They will feel closer to you and more trusting of you once they view a video even if they never see your face.

In fact, it doesn’t even have to be your voice, or you creating the videos. You can definitely outsource this task, just like you can outsource the entire eCourse development.


Consider a Video Introduction

A great idea for including video in your eCourse is to include a video introduction. It’s a nice way to make face-to-face contact with your students in a way that doesn’t require you to do it over and over again. Just create a nice welcome video, include everything you would as text, and your students will enjoy watching it. It’s nice to give the choice of watching the video or reading the text since some people might not be in an area where they can easily listen to voice.

If you’ve ever had a webinar on any aspects of your course you can simply include that webinar recording as one of the lessons in your eCourse. It’s a great way to repurpose content that you’ve created in the past to use in your eCourse.

ecourse video

If you’ve ever conducted an interview or given an interview about any of the topics in your eCourse it is a nice addition to include the audio with a relevant lesson. Any time you can make use of content that you’ve already created, whether it’s a blog post, a video, a podcast, an eBook or something else, all the better.

Your students will enjoy being connected to you in that way and it will help disseminate the information you’re trying to impart in more than one way, which increases the stickiness of the lesson. The more your students remember and apply what they’ve learned, the more likely they are to trust you with other eCourses and information.

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eCourse Tip:

It’s recommended that if you’re going to include eCourse video and audio in your eCourses you should also provide a transcript. This makes it easy for others to know exactly what’s said in the video. It is a nice touch and offers the buyer the option of reading a transcript should they choose.